Sierra Cinemas CineCafe Grand Opening and Customer Appreciation Party

Submitted by Jesse Locks

Nevada County is invited to celebrate a new way to watch movies, when Sierra Cinemas opens their doors for the CineCafe Grand Opening and Customer Appreciation Party, Wednesday June 28, from 5-9 p.m.  The evening will feature complimentary screenings of two classic films, food and drink specials with local breweries and wineries, fun movie-themed giveaways, live music and djs, and more!

Photo submitted by Jesse Locks

Photos by Kial James

Earlier this year, the locally owned and operated, Sierra Cinemas opened their CineCafe featuring local beer and wine, plus a tasty food menu, to enhance the movie going experience.  The concept, which has taken off in movie theatres around the country, is quickly becoming known as the “new Happy Hours.”

“My parents, Mike and Barbara Getz, opened Sierra Cinemas nearly thirty years ago in 1989,” says Azriel LaMarca, owner of Sierra Theatres.  “We thought, with the opening of the new CineCafe, it was the perfect time to celebrate our movie-loving guests and this community that keeps local movie-going alive.”

During the Grand Opening and Party, the CineCafe will feature drink specials on local and regional breweries including Ol’ Republic, Three Forks Brewing, Crooked Lane and Sierra Nevada, as well as wines from Lucchesi Vinyards. Representatives and brewers from each business will be on hand to answer questions and discuss their handcrafted beers and wine.  Attendees can also sample some of the favorites from the new CineCafe menu including Niman Ranch pulled pork sandwiches and hot dogs, pizza, oven-baked potato wedges, and house-made organic specialties.

Finally attendees will be treated to a complimentary screening of two classic films –Ghostbusters (1984) and The Blues Brothers (1980). Ghostbusters stars Bill Murray, Dan Aykroyd, Harold Ramis and Ernie Hudson as a quartet of Manhattan-based “paranormal investigators.” When their government grants run out, the former three go into business as The Ghostbusters, later hiring Hudson on. Armed with electronic paraphernalia, the team is spectacularly successful, ridding The Big Apple of dozens of ghoulies, ghosties and long-legged beasties.

Dan Aykroyd also stars in The Blues Brothers.  The film expands on Akyroyd and John Belushi’s Saturday Night Live characters, Jake and Elwood Blues, two white boys with black soul. SportingInTheater copy cool shades and look-alike suits, Jake and Elwood are dispatched on a “mission from God” by their former teacher, Sister Mary Stigmata (Kathleen Freeman), to raise $5000 to save an orphanage. In the course of their zany adventures, the Blues Brothers run afoul of neo-Nazi Henry Gibson, perform the theme from Rawhide before the most unruly bar crowd in written history, and lay waste to hundreds of cars on the streets and freeways of Chicago.

“Seeing a film in the theatre is so special now, especially with the popularity of online streaming platforms,” says LaMarca. “We want adults to remember those first movie date jitters, how relaxing and enjoyable it is to take a couple hours out of our hectic lives to be entertained by a film.  Watching a film on the big screen with state of the art projection and sound is truly unparalleled, and now you can have the added pleasure of drinks and real food to go with it.”

Those interested in attending must pick up a complimentary Golden Ticket at Sierra Cinemas starting June 17.  Hurry though there is a limited supply.