Truckee’s own homegrown brewery, FiftyFifty Brewing Co® recently took home top honors at one of the world’s most prestigious beer competitions. For the third year in a row.
The 2017 European Beer Star Awards® awarded the Gold Medal in the Wood and Barrel Aged Strong Beer category to Eclipse®, FiftyFifty Brewing Co’s acclaimed barrel-aged Imperial Stout. Impressively, this makes 4 out of the last 5 years that FiftyFifty has taken Gold in this category.
The European Beer Star is one of the most recognized beer competitions in the world, committed to the traditional European art of brewing. “The new record participation in the European Beer Star this year proves the high regard that the prize enjoys in the international brewing world”, enthuses Oliver Dawid, CEO of Private Brauereien, which has offered the prize since 2004, to attract the attention deserved by special, hand-crafted beers that are full of character.
Beers are judged by a 133-person, international jury, consisting of master brewers, beer sommeliers and renowned beer connoisseurs from 26 countries. The key test criterion here is the sensory experience. However, in addition to beer quality, meeting the requirements of the category description is key. The European Beer Star is solely concerned with special, authentic beers. The three best beers in each category are awarded a gold, silver and bronze medal. This year the judging of the beers was done at the Doemens Brewing Academy in Gräfelfing near Munich. “The quality of beers and breweries in the European Beer Star Awards is so high these days, it’s the biggest competition in Europe. The brew team is pretty humbled by this award.” said Brewmaster Brian McGillivray.
Eclipse, and its base-beer Totality, have garnered a number of national and international awards over the years, including the European Beer Star Awards, Shanghai Beer Awards, Stockholm Beer and Whiskey Festival and Australian International Awards, in addition to being named on of the world’s “Most Obsessed” over beers by Imbibe Magazine™. The 2017 varieties of Eclipse Barrel-Aged Imperial Stout are due to release to the public on Friday, December 8th. “The real value of a beer is measured by whether people enjoy it, not by competitions. We enter competitions really as a measuring stick of our consistency and quality as compared to the industry,” says owner and co-founder Andy Barr. “Having said that, bringing home the hardware is pretty cool.”
In addition to being available for purchase at the brewery, this year Eclipse will be distributed across the globe to eager markets including San Francisco, Los Angeles, San Diego, Portland, Denver, Chicago, Philadelphia, New York, Washington D.C., Boston, Nashville, Japan, Sweden, Germany, Spain, Denmark and many others.
FiftyFifty Brewing Co. at The Rock. Located in Truckee at 11197 Brockway Road, between Hwy 267 and downtown Truckee. Open daily at 11:00 a.m. To contact FiftyFifty, please call Alicia Barr at (530) 587-BEER or email firstname.lastname@example.org.
Content and photos submitted by Alicia Barr